There's a marketing experiment going on in the yoghurt aisle. Two yoghurt brands recently have positioned themselves as 'yoghurt for men'.
http://www.dairyreporter.com/Markets/No-boys-allowed-What-s-so-girly-about-yoghurt?
http://www.dairyreporter.com/Markets/No-boys-allowed-What-s-so-girly-about-yoghurt?
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