AIDP: Sprouted rice protein is giving whey a run for its money in 'booming' protein market

AIDP's Gabiotein sprouted brown rice protein is smooth, with a neutral taste and smell, and it's a lot cheaper than whey If its 'sprouted' form, non-GMO, non-allergenic and vegan credentials give consumers a warm and fuzzy feeling; its low price, amino acid profile and smooth texture are also winning over formulators, claims the firm behind the ... (more)

http://ift.tt/KwhXSF?