Bodybuilding has a notably long history. Still, its mainstreaming is a recent phenomenon in the United States where it was first popularized by Arnold Schwarzenegger during the late '70s and early '80s.
http://www.advocate.com/arts-entertainment/books/2013/11/01/photos-global-male-bonding-through-bodybuilding
http://www.advocate.com/arts-entertainment/books/2013/11/01/photos-global-male-bonding-through-bodybuilding
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